What is the chain of distribution?

The chain of distribution is the series of companies or businesses that are involved in transporting, storing and providing goods and services to customers. The chain of distribution is often represented visually using a chart. The chain of distribution helps us to understand horizontal and vertical integration.

What is distribution in travel and tourism?

According to the Tourism Distribution Channels model (Kracht and Wang, 2010), the distribution system consists of consumers, online travel agents, web-able corporate travel agents, web-able tour operators, Global Distribution System (GDS) incoming travel agents, switches, destination marketing organizations (DMOs), web

What is the distribution system in tourism?

A tourism distribution channel is a network of intermediaries that facilitates the sales and deliv- ery of products and services specifically related to tourism from suppliers to consumers (Buhalis and Laws 2001; Kracht and Wang 2010; Longhi 2009).

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How the distribution chains are used while selling in tourism?

At the wholesaler stage in the distribution chain, the tour operator is providing a business-to-business (B2B) service by selling the product to a travel agent who then sells it to the consumer (a B2C service). Some bed banks might also sell ancillary services such as tickets to visitor attractions or car hire.

What are the 4 chains of distribution?

There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.

What are the 4 types of distribution?

There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels.

What are the 3 distribution channels?

The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales.

What are some examples of distribution?

The following are examples of distribution.

  • Retail. An organic food brand opens its own chain of retail shops.
  • Retail Partners. A toy manufacturers sells through a network of retail partners.
  • International Retail Partners.
  • Wholesale.
  • Personal Selling.
  • Direct Marketing.
  • Ecommerce.
  • Direct Mail.

What is travel distribution model?

The travel distribution system is a complex, global network of independent businesses. This network includes a series of distributors or intermediaries, who play a specific role in the development, promotion and purchasing process of Australian tourism experiences.

What are the 5 channels of distribution?

Types of Distribution Channels

  • Direct Channel or Zero-level Channel (Manufacturer to Customer)
  • Indirect Channels (Selling Through Intermediaries)
  • Dual Distribution.
  • Distribution Channels for Services.
  • The Internet as a Distribution Channel.
  • Market Characteristics.
  • Product Characteristics.
  • Competition Characteristics.
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Why does distribution channel is so important in tourism?

The distribution channels link the customers with the businesses. For many years, the tourism businesses may have distributed their products and services through intermediaries. These issues have inevitably changed the structure of the tourism industry; in terms of control and value for money to consumers.

What is the impact of the Internet on the distribution system?

The appearance of the Internet has increased the complexity of travel distribution and created new intermediaries and new means of distribution which in some cases have led to an increase in distribution costs. However, it has also made it much easier for suppliers to sell directly to consumers.

Do travel agencies have a future?

Yet demand for the travel agency model persists. And travel agencies who see digitalisation of their industry as an opportunity and empower themselves with the best ‘tools of the trade’ — and communicate their expertise and experience to those considering the D.I.Y.

Who are the wholesalers in tourism?

A tour wholesaler supplies to retail travel agents, they DO NOT sell directly to consumers. Wholesalers link individual tourism operators with retailers. They consider which type of tour program would appeal to a particular market and promote that accordingly.

What is the biggest travel company in the world?


Rank Company 2019 sales
1 Expedia Group $99 billion
2 Booking Holdings $92.7 billion
3 American Express Global Business Travel $33.7 billion
4 BCD Travel $27.1 billion


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